About Us
Company Overview
Saja Gulf General Trading Co., a proud member of BASMED Group, established in 2011 in Kuwait, has evolved into a trusted and dynamic healthcare solutions provider in the region. Strategically headquartered in Salmiya, Kuwait, and supported by a robust warehousing infrastructure and streamlined logistics network, Saja Gulf ensures efficient and reliable distribution to hospitals, clinics, and medical centers across the country.
Driven by over two decades of collective industry expertise and visionary leadership, Saja Gulf is committed to advancing healthcare standards by delivering innovative, dependable, and costeffective solutions. Our diversified portfolio spans across Medical, Dental, Aesthetic, and Life Sciences sectors, encompassing advanced medical equipment, hospital consumables and disposables, surgical instruments, dental solutions, derma and aesthetic products, infection control systems, healthcare infrastructure and furniture, as well as salon & SPA, veterinary, life sciences, and digital health solutions.
Through strong and enduring partnerships with both public and private healthcare institutions— including the Ministry of Health—Saja Gulf continues to position itself as a strategic partner in Kuwait’s healthcare ecosystem. Our approach is rooted in quality, professionalism, integrity, and a steadfast commitment to service excellence, enabling us to consistently deliver value-driven solutions that support better patient outcomes.
Our Vision
To be a leading and trusted healthcare solutions provider in Kuwait, advancing healthcare, wellness, and life sciences through innovation, strategic partnerships, and service excellence.
Our Mission
To deliver high-quality, reliable, and innovative healthcare and wellness solutions at competitive value— empowering our customers through exceptional service, technical expertise, and a strong customer-first approach.
Key Miles Stones
- Foundation & Early Operations (2011)
- Regional Expansion
- Diversification of Business Verticals
- Market Penetration & Brand Success
- Future Growth & GCC Coverage
Message from CEO
At Saja Gulf, our mission goes beyond simply delivering products—we are dedicated to redefining healthcare delivery across Kuwait and the wider region. In partnership with BASMed Group, we leverage collective expertise and innovation to provide a comprehensive portfolio of advanced medical solutions. From cutting-edge technologies to reliable everyday essentials, our focus is on empowering healthcare professionals to deliver safer, more effective, and patient-centered care.
Our vision is anchored in a deep commitment to strengthening healthcare infrastructure, enabling systems that are more resilient, accessible, and sustainable. We recognize that the future of healthcare lies not only in innovation but also in collaboration, trust, and long-term value creation.
By working hand in hand with our partners, clients, and stakeholders, we continuously strive to raise industry standards and introduce solutions that improve both clinical outcomes and the overall patient experience. Integrity, quality, and excellence remain at the core of every decision we make.
As we move forward, we remain steadfast in our ambition to drive transformative growth and contribute to the evolution of healthcare across the Gulf. Together with BASMed Group, we aspire to shape a healthier future for generations to come—one built on innovation, partnership, and a shared commitment to human well-being.
-BARAKATH ALI, CEO – BASMed Group
Core Values
- Quality Excellence: We uphold uncompromising standards in every product and solution we deliver.
- Customer First: We prioritize our customers by delivering responsive, reliable, and value-driven solutions.
- Innovation & Progress: We continuously evolve by adopting advanced technologies and expanding our solutions portfolio.
- Integrity & Trust: We build lasting relationships through transparency, ethics, and mutual respect.
- Operational Excellence: We ensure efficiency and reliability across procurement, logistics, and service delivery.
- Partnership & Collaboration: We foster strong alliances with global manufacturers, suppliers, and stakeholders.
Core Values
Quality Excellence
We uphold uncompromising standards in every product and solution we deliver.
Customer First
We prioritize our customers by delivering responsive, reliable, and value-driven solutions.
Innovation & Progress
We continuously evolve by adopting advanced technologies and expanding our solutions portfolio.
Integrity & Trust
We build lasting relationships through transparency, ethics, and mutual respect.
Operational Excellence
We ensure efficiency and reliability across procurement, logistics, and service delivery.
Partnership & Collaboration
We foster strong alliances with global manufacturers, suppliers, and stakeholders.
Message from Our Leaders
Mohamed Sugail
Country Head – Saja Gulf, Kuwait & COO – BASMed Group
With more than 20 years of experience in Biomedical Engineering and Healthcare Supplies Business, I take pride in leading Saja Gulf toward delivering excellence in healthcare solutions across Kuwait.
Driven by a highly capable team and supported by strong operational infrastructure, we remain focused on quality, reliability, and service efficiency—ensuring that we consistently meet the dynamic needs of the healthcare sector.
Our vision is clear: to establish Saja Gulf as a leading healthcare solutions provider in Kuwait by 2030, through strategic partnerships, innovative product offerings, and a customer first approach.
We thank our partners and clients for their continued confidence in us, and we remain committed to building long-term value together.
Barakath Ali
CEO – BASMed Group
At BASMed Group, we view Saja Gulf not only as a business unit, but as a strategic pillar in our vision to redefine healthcare solutions across the region.
From its strong foundation to its journey of resilience and growth, Saja Gulf has emerged as a symbol of trust, quality, and performance in Kuwait’s healthcare ecosystem. Its continued focus on innovation, operational excellence, and customer first solutions positions it strongly for the future.
As we advance toward 2030, our ambition is clear—to elevate Saja Gulf into a market-leading healthcare solutions provider, driving impact across medical, wellness, and life sciences sectors through strategic partnerships and integrated solutions.
Together with our partners and stakeholders, we are committed to building a sustainable, future-ready healthcare platform that delivers value, trust, and excellence at every step.
Our Journey
2011
Foundation
Founded as a specialized healthcare supplies and services trading company, establishing our footprint in Kuwait.
2013
Trust Built
Earned recognition as a trusted partner for medical and hospital consumables across Kuwait.
2015
Market Confidence
Strengthened market credibility, gaining the confidence of leading multispecialty hospitals.
2018
Scale Up
Scaled operations through strategic investments in warehousing, infrastructure, logistics, and talent acquisition.
2020
Resilience
Demonstrated resilience during the global pandemic, ensuring uninterrupted supply and supporting frontline healthcare providers.
2022
Market Leader
Established as a leading healthcare solutions provider serving both public and private sectors across multiple specializations.
2023
Strategic Alignment
Strategically aligned with BASMed Group, accelerating growth, synergy, and regional expansion.
2026
Expansion
Expanding into B2C healthcare with a dedicated showroom, enhancing accessibility and customer engagement
Key Metrics
Saja Gulf empowers healthcare providers through high-quality, innovative, and reliable medical solutions.
15+
Years of proven industry and market expertise
50+
Skilled professionals driving operational excellence
1000+
Valued clients trusted across Kuwait
100+
Globally recognized supplier partnerships
15+
Healthcare specialization portfolio segments
3000+
SKUs catering to evolving customer needs
Revenue Segmentation by Market Sector
30%
Public Sector
Government & Semi-Government
- Ministry of Health (MOH)
- Kuwait University
- Ministry of Interior (MOI)
- Ministry of Defense (MOD)
- Kuwait Institute for Scientific Research (KISR)
- Kuwait Foundation for the Advancement of Sciences (KFAS)
- Kuwait Oil Company (KOC)
- Kuwait National Petroleum Company (KNPC)
- Other Semi-Government Entities
Focus:
Institutional projects, tenders, and long-term contracts
70%
Private Sector
Healthcare & Wellness Providers
- Corporate Hospitals & Medical Centers
- Dental Clinics & Centers
- Clinical Laboratories & Imaging Centers
- Private Clinics
- Cosmetic & Aesthetic Centers
- Beauty Salons & SPA
- Veterinary Centers
- B2C Retail Customers
Focus:
High-growth segments, recurring demand, and diversified client base
Group Companies
